“Elevating everyday rituals through inclusive storytelling — because confidence is not a body type, it’s a practice.”
Project Overview
This collaboration with Wiskii Active was a gifted partnership focused on editorial visuals and an in-depth product review hosted on my website. The brand requested a refined yet authentic storytelling approach to showcase their activewear through a lifestyle lens rather than a purely performance-driven one.
I handled the entire creative process independently — from concept development to shooting, styling, writing, and publishing — ensuring the content aligned seamlessly with both the brand’s aesthetic and my personal storytelling language.
Featured Products
7/8 High-Waist Energy Leggings — Black, Size XL
Cross Back Sports Bra — Black, Size XL
Inclusive Storytelling Approach
This project is rooted in representation. I don’t embody the stereotypical “Pilates princess” aesthetic often seen in activewear marketing — and that’s precisely the point. I work out consistently, take care of my body, and believe that every body deserves to feel confident, elegant, and included in lifestyle and fitness narratives.
This perspective shaped both the visuals and the written storytelling, resulting in content that feels relatable, aspirational, and emotionally honest.
Services Applied
Lifestyle & Fashion Content Strategy
Brand Storytelling & Editorial Concept Development
Inclusive Visual Direction
Product Styling & On-Body Representation Strategy
Long-Form Blog Content & Product Review Writing
Short-Form Video Concepting for Organic Growth
Visual Content Creation for Social Platforms
This project reflects my consulting approach: translating brand values into emotionally resonant visuals and narratives that feel aspirational, inclusive, and deeply relatable.
Creative Direction & Concept
Concept: Romanticizing the morning workout as an elegant daily ritual.
The goal was to elevate a simple habit — working out at home — into something aspirational, grounding, and emotionally resonant. Instead of focusing on intensity or perfection, the narrative celebrates showing up for yourself, even in the quietest moments of the day.
The story centers on confidence and self-love, particularly for women who don’t see themselves reflected in traditional activewear campaigns. This project intentionally challenges the idea that only one body type belongs in fitness storytelling.
Execution & Platforms
Editorial photography shot entirely at home
Website review article written and published by me
Organic short-form video content (Instagram Reels & TikTok)
Although only editorial photos and a written review were requested, I proactively created two additional reels for my own organic channels. These videos expanded storytelling into motion and routine-based content—a choice enthusiastically received by the brand.
All visuals were created using spotlights, a tripod, and an iPhone, reinforcing the idea that elevated storytelling comes from vision, not excessive production.
Outcome & Brand Response
While performance analytics are still forthcoming, the collaboration was met with strong positive feedback from the brand, particularly regarding:
The emotional depth of the storytelling
The inclusive and relatable positioning
The cohesive, editorial aesthetic
The added value delivered beyond the original brief
The success of the project was driven by value alignment, clear creative direction, and intentional narrative choices — transforming a gifted collaboration into a fully realized brand story.
