Client: Vivaia
Platform: Instagram
Content: 2 Reels
Tone: Authentic, Stylish, Comfortable

For this collaboration with Vivaia, a brand known for sustainable and comfortable footwear, I created two self-produced Instagram reels to showcase their Azura ballet flats in two styles: black and metallic diamond.

The first reel is a styling video that highlights how the black flats saved me after a day with sore feet, making them perfect for a dinner outing and emphasizing their comfort and versatility. The second reel is a fun Get Ready With Me (GRWM) featuring the metallic diamond flats paired with a cute outfit, showcasing their foldability and ease of styling for everyday wear.

Both videos focus on the blend of sustainability, comfort, and style that Vivaia offers, aiming to connect authentically with audiences who value eco-friendly fashion without compromising on aesthetics.

The campaign is set to launch soon, and I will update you with engagement insights as soon as they become available.