CC101: How to set your business goals
I have some news to share with you here: the CC101 column will change from monthly to biweekly! I spent the days between Christmas and New Year's Eve reflecting on my business goals for Martinamanca.com. And I decided to evolve the CC101 column for 2024. That's why I'm dedicating today's episode to setting your business goals for 2024. I'll give you a step-by-step guide, every tool you can use to thrive, and some tips and tricks I usually use.
How to set your business goals: a step-by-step guide
The first thing you want to do to set your business goals for 2024 is to review the past year or two. As you do for your life goals, you want to understand how your work performed in the past year, what goals you achieved and what not, how you grew with your work, and what improvements you want to make.
So, for a website like martinamanca.com, you want to study the analytics, the best and worst content, and how people discover your website. This process will help you understand what content attracts more visitors and what blog posts keep the readers on the website for a longer time. To improve discoverability, you want to understand if your website performs well on Google, social media, and Pinterest.
Based on this analysis, you can set new business goals that will help you achieve your overall vision for the business. You want your business goals to be measurable and translatable into practical actions. So, if you want to grow the number of visitors to your website, you don't want to set a goal like "I want more visitors on my website." You will write, "I want to increase the number of visitors to my website by 20% in a year.” This way of registering your business goals for 2024 will help you quickly turn them into a concrete strategy for the year.
And that's what you want to do after writing your business goals for 2024. Understand how to make the goals a reality during the year with a concrete strategy and action plan. For each goal, please write on the side how you can achieve it. For example, to grow the number of visitors to your website by 20% in a year, you want to improve the discoverability of your website on Pinterest, Google, and social media. So, pay attention to SEO optimization for Google, share each blog post on Pinterest, and grow a presence on social media to convert viewers into readers.
How to set your business goals: the mindset
Setting your business goals for 2024 can be both stressful and overwhelming. But I want you to know that you're not alone and can achieve everything you want. With that in mind, your mindset is everything during this process. So, ensure you have positive vibes and the enthusiasm to envision your goals, dream life, and the feeling of achieving everything you want. Believe in yourself and your dreams because if not you, who? But mainly, start acting and living like the person you want to be. Just wake up, plan your day like your dream person would, and live your dream life. This mindset will significantly boost your energy and confidence in working towards your goals.
How to set your business goals: the tools
Teamwork makes the dream work. As I mentioned, you're not alone. But you need some tools to reflect, plan, and envision your business goals for 2024. So, here are the tools you want to have to make the most out of your planning session.
To set your goals
To plan your year
To plan your content
To take notes, organize, and manage projects
Notion is the best tool for managing different projects and collaborating with your team. They have now launched AI features, which will make your life so much easier. This is your sign to join Notion! Also, if you subscribe to my newsletter, you'll get free lifetime access to 3 Notion templates!
To grow your brand
I tried different platforms for websites, and let me tell you that Squarespace is the place to be. You can manage everything from one platform, from content creation to social media, from newsletter to orders.
